Video Marketing refers to the promotional strategy deployed by companies to promote products and services by using short, attractive and educational videos. The main purpose of preparing such videos is to induce or spread awareness to the prospective customers about an organization and its products. An entrepreneur can entice a potential client for the purchase of the product by spreading its awareness. The visual demonstration of the message makes the advertisement or promotional video appear lucid and visually appealing.

 

While most businesses are spending worthwhile funds improving their position in search engine results pages through SEO, very few are doing the same for video. 

 

Because few people are doing it, competition is lower and it’s reputedly 50 times easier to reach page one of Google with a video than it is with a web page (Forrester, 2011).

 

YouTube is the second most popular search engine in the world. Unlike Google, which can’t tell much about the videos on your site, YouTube knows a lot about the videos it hosts and uses this richer information to determine the order of its own search engine results.