PPC advertising is the fastest way to drive instant traffic to your website. PPC advertising is especially useful for direct response campaigns where instant and direct action is desired from target customers. This scenario also allows for cost-per-click to be measured immediately against conversions or sales to determine ROI.

 

PPC is also effective in kick-starting and regulating traffic volumes particularly during times when businesses are launching a new product or service, need to fill an empty sales pipeline, during limited sales season, or when carrying time-sensitive promotions.

PPC can be utilized to surge traffic or to acquire huge customers while demand is high. Unlike SEO, which can take time to build rankings, PPC immediately establishes an online presence, requires no real build-up time, and generates ROI much more quickly when done right.  When systematic split testing and optimization are done on a PPC campaign, cost per click goes down and traffic translates to conversions at a higher rate.

 

Account Setup
We setup your PPC account with Google Adwords, Bing and/or with Bing and Yahoo! Network.

Market and Keywords Research
We perform market and keyword research to determine the most viable keywords that your target market is typing into the search engines to find you. We target keywords that will generate the right amount of traffic with the right intent at the right cost.

Campaign and Ad groups Setup
We setup your campaign or campaigns with the appropriate ad groups based on tightly-knit themed keywords with keyword matching options.

PPC Budget Management
We setup your desired budget and make sure that we make the best out of it and that you do not go over budget spend for the month.

Targeting Options

We setup targeting options based on search and/or display advertising, language, geo-Iocation, device, scheduling.

Conversion Tracking
We setup conversion tracking with Google Analytics.
 

A/B Testing
We perform A/B testing of ad copies to improve CTR and keyword quality scores to bring the cost per click down; as well as A/B testing of other elements when applicable.