What is SEO?
Search engine optimization is the process of improving the ranking of your web pages on search engines' organic or unpaid search results pages (such as on Google, Yahoo and Bing) for search queries related to your business, brand, product or service.  With Google as the leading search engine at 66% of market share, effective SEO involves a deep understanding of Google's intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to searchers. As the leading search engine, it is critical to align with Google's best practices and this also means exceeding the standards of Bing and Yahoo.

​Keyword and On-page SEO Research and Analysis
We make sure that the effort we put into your SEO campaign is focused on returning optimal results, and so we identify target keywords by performing keyword research and analysis. This will also include analysis of your current rankings, as well as that of your competitors, using specialized software and manual assessment.

Account Setups
We setup your social media accounts as well as off-site blog accounts for strong social signals, as well as content and freshness signals.

Business Directory and Press Release Sites Setup
We list you to the top business directories and press release sites for more visibility and quality back links.

On-site Blog and Authorship Configuration
We setup your G+ authorship and publisher markup tags with your blogs for good G+ signals. We upload blog articles from you, categorize and tag them as part of optimization to ensure that if your content is ever duplicated, you will not be penalized by Google.

On-page Website Optimization
We perform optimization of all on-page elements, including page titles and meta tags, header tags, content; keyword usage in content, links and anchor texts; as well as URLs and navigation, and XML site maps. We also integrate and install Google Webmasters and Google Analytics.

Content Generation and Optimization
We provide on-page and off-page content generation such as, press release writing, company updates, industry news, coupon promotion, and custom content; optimized with the correct application of links, anchor texts and keyword usage. Users like valuable content and so search engines put much weight on content in their algorithms. The more useful the content you have on your web pages, the higher your web pages will rank on search engines.

Content Distribution
We distribute generated content through social networking and social sharing platforms, off-site blogs and press release publications if applicable.

Competitive Link Building
Combining both manual and software intelligence, we will examine your competitors' back links. These back links will undergo analysis to determine the quality and probability of link building opportunities.include analysis of your current rankings, as well as that of your competitors, using specialized software.

 

Website Speed Optimization and Security
This includes page load, image, static content cache, global content delivery network and mobile user optimization. Security measures include static content up-time security, SSL encryption and optimization, comment spam, malware and content scraping protection.